Privacy Policy

As a company, we take the processing of personal data very seriously, and follow the rules so as to ensure fair and transparent data processing takes place.

The purpose of this Privacy Policy is to explain how and why your personal data is processed on the site.



Please find our contacts detail below. Feel free to contact us should you have any questions or issues with regard to how your personal data is used by this site.

Postal address: Moltkesvej 5, 9000 Aalborg, Denmark

E-mail address: [email protected]

This Privacy Policy was originally written in another language so should there be a conflict between the English language version and any translation of this policy, then the English version will apply. As a company, we reserve to make any changes to our Privacy Policy, effective immediately upon the changes being made.


It is possible that we might process the following types of personal information:

  • Name
  • E-mail address
  • Phone number
  • User-ID
  • IP address
  • Pages you have visited on the site
  • Time/date
  • Home Address
  • Country
  • Birthdate
  • Other cookie data that could contain personal data





We process your personal data for the following reasons:

  • To send newsletters (assuming you have given consent)
  • To market offers that appear on the site
  • To assist with customer support inquiries
  • To prevent malicious attacks on the site

Every time that you access this site we will collect personal data from you. It is not possible to use the website without our collecting personal data of the user, which you will be notified about via a pop-up message on the first occasion that you visit the site. The type of personal data collected relates to user behavior on the site. This includes behaviors such as which pages you visit, how long you spend on each of these and when you visit, as well as your IP address. The primary reason that IP addresses are collected is for security reasons. Any unusual behavior is monitored and used to prevent hacker attacks. Furthermore, IP address information allows us to block visitors who are legally restricted from using a gambling site due to their geographical location.

Legal basis

We are obligated to inform you about the legal basis for processing your data, which is the following:

That you have given consent to the processing, cf. Databeskyttelsesforordningen (Data Protection Regulation) article 6, paragraph 1, point a.

That the processing of personal data is made in consideration of preventing hacker attacks based on a balancing of interests that precedes your basic rights and freedom right, cf. Databeskyttelsesforordningen (Data Protection Regulation) article 6, paragraph 1, point f.

Online Profiling

Online Profiling is defined as being “information gleaned from a customer’s use of a Web site, can be used to target advertisements, personalize Web sites and match services to a specific customer’s needs.” Profiling can also involve the use of personal data to evaluate factors like the user’s job, economic situation, health, interests, behavior, location, and movements.

Profiling of user data is based upon the user has shown an interest in online gambling due to having visited the site, and the data is used to target groups according to geographical location and interests. Target groups may expect to encounter displays of particular banners on other websites visited in future, in the same way, that you can see displays of advertisements on social media channels. Note that any future ad campaigns will be influenced by the geographical location from where you accessed this site, particularly should we find that there is great interest in our output in a particular city or region.


Your personal data is registered when you engage with our website either by visiting directly or indirectly. If you interact with our social media pages or sign up with a mailing list this can result in your being targeted with marketing ads. If you have interacted with us on social media then this can be the reason that we have access to your personal information.

Facebook never supplies our company with personal data about you as a result of our using their platform except in the case of personal data as described in paragraph three unless you interact with our brand via Facebook.



Transmission of Data

We will only send your data to third parties on the occasion where you have expressly consented to this or else it is required in order to meet a legitimate interest. Please see the list of third parties below:

Authorities insofar as we are required by legislation.

Data processors

In order for us to provide optimal service we make use of these data processors:

  • Google Ltd.
  • Facebook Ltd
  • Microsoft Ltd
  • Hotjar Ltd
  • OneSignal Inc



There are occasions when we may transmit users’ personal data to select recipients outside of the EU and the EEA.

In this case, the transfer would be to U.S.-based organizations such as Facebook Ltd, Google Ltd, and Microsoft Ltd. There may also be a transfer of personal data to the New Zealand based Innocraft Ltd.

Regarding the level of security required to transmit personal data, the EU Commission has decided that organizations within the EU that have signed up to the EU-U.S. Privacy Shield agreement are designated ‘safe areas’. The EU Commission also considers New Zealand to be a safe third country for transmission of such data.

We transfer data to following U.S.-based organizations that are part of the Privacy Shield agreement:

  • Facebook Ltd.
  • Google Ltd.
  • Microsoft Ltd.



We will only store your personal data for as long as is required to fulfill the purpose of stored data unless a shorter period is required according to legislation. Log files, (including IP-addresses), are stored for a maximum of 5 years before they are deleted. Google Analytics data is stored for 26 months before being deleted.


Users of the website have various rights which they are fully entitled to avail of. Kindly contact us via the contact details at the top of the Privacy Policy should you wish to exercise any of the following rights.

Right to insight: You have the right to insight into the personal data relating to you which we process. Be aware that the right to insight into the use of your own personal data cannot violate other users’ rights.

Right to correction: Should any personal data about you be incorrect then you have the right to have this corrected.

Right to delete personal data: In cases which meet specific criteria, users have permission to have personal data deleted prior to the normal timeline for deletion.

Right to restriction of processing: In certain instances, you will be eligible to have processing of your personal data restricted. Should you be eligible then we will only process data – other than for storing – with the permission of the user or as a means to protect either a person or in the public interest.

Right to transmit data: In those cases where processing of personal data is done based either on user consent or a contract and this processing is automatic then you have the right to have that personal information sent to you. This must be sent in a format that is structured and machine-readable and which you will have the right to send on to another service provider.

Right to objection: There are cases when you will have the right to object to our legal processing of your personal data. You may, for example, object to our processing your personal data to be used in direct marketing campaigns.

Right to withdraw consent: Assuming that our processing is based upon the user having given consent for this to take place, the user can withdraw consent to our processing their personal data either partially or in full. Even should you withdraw consent, this does not impact upon the legality of the processing done prior to this moment.

Read about the rights of UK residents in the UK Data Protection Act of 2018:


If you have a complaint about the way your personal data has been processed then you have the right to make a complaint to We do Traffic ApS via one of the following methods:

Address: Moltkesvej 5, 9000 Aalborg, Denmark

E-mail: [email protected]



Please be aware that our Privacy Policy is written in English and any translated version of this document must defer to the original English version. Please note that we reserve the right to make any changes to our Cookies Policy and our Privacy Policy and should changes be made they will appear in this document and come into effect immediately.


In common with the majority of sites, our website uses cookies. Cookies are small pieces of data which are stored on your device so that the website will be able to recognize the device and remember your preferences. Cookies do not store personal data and can never contain viruses, but they can remember user preferences and create targeted advertisements.

By using our website you agree to accept the use of cookies – which may include cookies from third parties – but you can at any time block or delete stored cookies. At the bottom of this page, you will find information on how to delete cookies from your device. When you choose to delete and/or block cookies advertisements will be less relevant to your preferences and adverts will appear more frequently. By not allowing cookies to be stored you may lose some of the functionality of the website.

Cookies can also be stored in log files which are collected from the site’s users. These log files are found on every site and contain the following information: 1. which pages the user has visited on the site; 2. when these pages were visited; 3. where the pages have been accessed from (determined by the log file collecting the user’s IP address). Log file data allows us to see the city from which you have accessed the site but not your exact geographical location or address. This Privacy Policy contains more information about how we process personal data including the IP address of users.

The aforementioned log files are used for two reasons: 1. to monitor and record traffic on the site and 2. as a means to prevent hacker attacks.

Log files can prevent attempts at hacker attacks by noticing unusual patterns of behavior in terms of where traffic is accessing the site from. Log files, (including IP-addresses), are stored for up to 5 years before they are deleted.


There are a number of different reasons why we use cookies on our website. These include targeting adverts specific to the users, which are also improving the functionality of our site.

A percentage of the data which is obtained via cookies will be used as a means to analyze the behavior of users on the website. These cookies provide information such as the type of device which is used to access the site as well as the pages which the user visits, the marketing channels that users come from and also the length of time spent on the website by the user. Note that clicking on ads or affiliate links on the website will also be registered and will form part of our analysis of user behavior.

Data is used as a means to optimize our marketing and also to improve the user experience. We optimize our site to present the user with targeted advertisements which will be more relevant to the user.

Another reason for the use of cookies is to improve the functionality of the website. When cookies are used it means that it is not necessary for users to download so much data when they return to the site. Cookies also allow the site to remember user preferences which in turn improves the user experience as well as the time it takes to load content and to respond to user requests.

By using cookies on the website it is possible for us to make adaptations to the site which correspond with the requirements of users based on their behavior. We will leave cookies on the site, as will certain third parties. You can read more about this in the section headed ‘Third party plugins that leave plugins’.


You will be able to see a list of cookies that are stored on your device when you use this site at the bottom of the page, and below we will give further details on how different types of cookies are used.


Sometimes the site will use heat maps, which display the users’ location on the site. Data and information about the parts of the site which users visit will be stored. The reason for using a heat map is to show the way users move on the website and can help to optimize the user experience and make improvements to the site’s layout.

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Our website will also collect statistics related to the user’s visit to the site. The user will remain anonymous but the statistics will include the average time spent on the website plus the number of visits and the names of the pages that were loaded. This allows for the structuring of a target audience for online marketing based on geographical location as well as usage of the site.


Targeted advertising uses the cookies stored on your device to present you with adverts judged to be particularly relevant to you. These adverts can appear when you visit social media sites like Facebook and Instagram as well as other websites. For this reason, you may see banner ads for our site when you are visiting other sites.

This targeted marketing will expire a maximum of 180 days from the last time you paid a visit to our site. If you wish to do so, you can choose to delete or block cookies as a way to avoid these targeted advertisements.

Third party plugins that leave cookies

While you spend time on the site it is possible that you will encounter external plugins such as embedded Youtube videos or other similar plugins. Be aware that these plugins will leave a separate cookie on your device, coming from the third-party services which appear on the site.


This site uses OneSignal to deliver browser notifications if you choose to opt in. This is a free service that, in order to stay free, sells your anonymized data for research and advertising if you choose to opt-in.

You can always opt-out of the browser notifications by following this guide:

Common third-party cookies

  • Youtube – this commonly features due to embedded videos on the site.
  • Affiliate links – you will encounter these in cases where we are linking to gaming providers such as online casinos

These third-party plugins are added to the site in order to enhance the user experience by offering additional features such as video.


We store information (i.e. ‘data retention’) about user visits to the site for up to 26 months in Google Analytics. Should the user return to visit the site again within that 26-month period then the storage period will reset to a further 26 months from the time of the last visit.

The data which is collected is done in accordance with the guidelines of Google and does not contain any of the user’s personal information. The reason for collection of this data for up to 26 months is to provide the best possible user experience on the site. Data is stored in Google Analytics to create statistics of the site’s development and to measure traffic on the site.

Any users that have visited the site via Facebook marketing will be stored anonymously in a Facebook pixel for a maximum of 180 days. This to allow targeted adverts and marketing via Facebook from the site which can match with user interests and requirements.


If you do not want to store cookies on your device then these can be quickly deleted at any time. The following link is a step-by-step guide on how to delete cookies:

You may prefer that your device does not store cookies at all when you are online. In this case, you can choose either to block all cookies or else to receive a warning whenever your device wishes to store cookies. This link gives you a comprehensive guide on how to change your browser settings so as to block cookies:


If you have any concerns or queries about the way in which cookies or any personal data is used, then please feel free to contact us via email. All inquiries will be in strictest confidence and will be answered as quickly as possible.

This website is published by We do Traffic ApS

Updated: 11/10/2018

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